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Ulta 21 Days of Beauty sale: Shop discounted products from Color Wow, Elemis, Strivectin and more

During the biannual event, deals change daily, so I compiled a list of the best on-sale products you can get during the second week of the 21-day sale.
Save up to 50% off on bestselling products, new launches and more across all beauty categories.
Save up to 50% off on bestselling products, new launches and more across all beauty categories. Vivian Le / NBC

The second week of Ulta’s Fall 21 Days of Beauty Event is underway. From now until September 19, you can save up to 50% across all beauty categories, including skin care, hair care, makeup and more. Although this is a three-week sale, deals change daily, so you only have 24 hours to purchase your favorite items from brands like Pureology, Fenty Beauty and Cosrx. 

As a beauty reporter for NBC Select, I frequently cover sales from Ulta, Sephora and Dermstore, so I know which skin- and hair-care deals are worth it. For this second week, I highlighted products I’ve previously reported on that are expert-recommended or NBC Select-staff favorites. 

To help you stay up-to-date with these rotating deals, I will update this page weekly, so you can bookmark it to see new deals. Keep in mind that the availability of certain products may fluctuate; if you see something you like, don’t wait to buy it, as it may sell out.

SKIP AHEAD September 6 sales | September 7 sales | September 8 sales | September 9 sales | September 10 sales | September 11 sales | September 12 sales 

The best Ulta sales on Sept. 6

Pureology Hydrate Sheer Shampoo & Conditioner

This sulfate-free shampoo hydrates dry hair, adds shine and softness, protects it, and does all of this without weighing it down, according to the brand. Reviewers say they love how, after using this duo, their hair appears less dull and feels less brittle. They also enjoy how long-lasting one bottle is since it has enough product to handle 75 washes. 

Sacheu Stainless Steel Gua Sha 

Stainless steel gua sha tools, including this expert-recommended one, are great because they’re suitable for all skin types, durable, hypoallergenic and easy to clean, according to experts in our gua sha guide. This can improve lymphatic drainage, relieve tension, lift and firm the skin, and have a cooling effect, according to the brand.

More Sept. 6 deals:

The best Ulta sales on Sept. 7

Color Wow Dream Coat Supernatural Spray

This anti-frizz spray is an NBC Select staff favorite because it’s great for all hair types and doubles as a heat protectant. This travel-size version uses heat-activated technology to block out humidity and acts as if it were water-repellent to keep your hair looking silky and glossy, according to the brand.

Olehenriksen Banana Bright+ Eye Cream

This rich and creamy eye cream uses vitamin C to brighten, protect and treat the under-eye area. To further its brightening effects, the cream has hardy orange extract (which also conditions the skin) and light-reflecting minerals to color-correct, according to the brand. Because of the yellow/orange pigment it has, it really helps on those no-makeup days, and when I do wear makeup, it helps prime the area well for concealer.   

Ulta Fall 21 Days of Beauty Event Sept. 7 deals

The best Ulta sales on Sept. 8

Peace Out Early Stage Acne Dots

These pimple patches combat your breakout right at the start. They gently target the blemishes under the surface to minimize their appearance and treat them before they come to the surface. According to Peace Out, they use the brand’s technology, salicylic acid and niacinamide to unclog pores, reduce inflammation, and fade hyperpigmentation.  

First Aid Beauty Ultra Repair Cream

This fragrance-free cream is one of our favorite moisturizers for dry skin and is recommended by our experts because of its blend of ingredients. It has colloidal oatmeal, which moisturizes the skin and strengthens the skin barrier, according to experts. It’s suitable for both the face and body and helps soothe the skin making it great for those with sensitive skin, eczema and rosacea.

Ulta Fall 21 Days of Beauty Event Sept. 8 deals

The best Ulta sales on Sept. 9

Ouidad Advanced Climate Control Heat and Humidity Gel

When taming hair, NBC Select staff reach for this gel that hydrates and defines their curls. “I have been using this gel since I started my curly hair journey back in 2020, and I have tried a few others since then but always go back to this one because a little goes a long way, and I find that it is the best gel for taming my frizz,” says NBC Select editorial project manager Rebecca Rodriguez

Foreo Luna 4 

Foreo makes some of our favorite skin care devices, including this Luna 4. It cleanses the skin by removing dirt, makeup and more by using silicone bristles and 16 types of pulsations. You can also use it to massage the skin, reduce fine lines, firm the skin, improve lymphatic drainage, and more, according to the brand.

Ulta Fall 21 Days of Beauty Event Sept. 9 deals

The best Ulta sales on Sept. 10

Unite Hair 

Unite is an NBC Select-staff favorite; the entire line is 50% off during the sale. One of the standouts for us is this blowout cream. “It feels super lightweight, smooths my frizzy hair and makes my blowouts last a few days longer than usual,” says NBC Select social media assistant Caitlin Cusack. The cream doubles as a heat protectant, so all you have to do is apply this to your damp hair and style it as needed for moisturized, shiny hair. 

Perricone MD Cold Plasma Plus+ Eye

This multi-tasking eye cream uses vitamin C ester, omegas and peptides to improve dark circles and puffiness while also reducing the appearance of fine lines and crow’s feet, according to the brand. Reviewers say that despite its higher price point, they love how it absorbs quickly, doesn’t leave their skin feeling oily and is effective at targeting their under-eye concerns.

Ulta Fall 21 Days of Beauty Event Sept. 10 deals

The best Ulta sales on Sept. 11

Elemis Dynamic Resurfacing Super-C Serum

If you’re combatting hyperpigmentation and dark spots, consider this creamy, non-greasy serum from Elemis. It uses ingredients including vitamin C, red clover extract and Swiss Alpine plant extracts to protect the skin from aggressors and potential damage while also improving skin tone and texture for a more radiant appearance, according to the brand. 

Kiehl’s Ultra Facil Oil-Free Gel Cream

Unlike your typical thick and rich moisturizers, gel creams are a more lightweight, thinner option, making them more suitable for oily and acne-prone skin, according to experts in our guide to the best gel moisturizers. This fragrance-free option from Kiehl’s moisturizes the skin and has a cooling effect without leaving behind a residue. The noncomedogenic formula (meaning it won’t clog pores) also helps reduce the shine and appearance of pores, according to the brand.

Ulta Fall 21 Days of Beauty Event Sept. 11 deals

The best Ulta sales on Sept. 12

Strivectin Peptight Tightening Neck Serum Roller

Strivectin makes one of our favorite neck creams, and now they have it in a lighter serum form with an applicator that makes taking care of the neck and décolleté that much easier. According to the brand, the serum smooths fine lines, tightens the skin to reduce sagging and improves definition along the jawline. All you have to do is turn the cooling metal applicator on and gently roll it over your neck upwards.  

Biolage Strength Recovery Leave-In Conditioner Spray

This lightweight leave-in conditioner uses squalane and other ingredients to detangle hair, protect it from heat and repair it, according to the brand. Reviewers say they experience less hair breakage and love how its fragrance lingers in their hair even after the initial few spritzes. 

Ulta Fall 21 Days of Beauty Event Sept. 12 deals

Why trust NBC Select?

I am an associate reporter for NBC Select, who frequently covers beauty and wellness sales including Ulta’s 21 Days of Beauty Event as well as Sephora’s Savings Event, Target Circle Week, and Amazon Prime Day. I curated this list by looking at all of Ulta’s deals and sales for the second week of the event and pulling out the best ones from my previous coverage that I think NBC Select readers should know about.

Catch up on NBC Select’s in-depth coverage of personal finance, tech and tools, wellness and more, and follow us on Facebook, Instagram and Twitter to stay up to date.